It’s hard to be a modern marketer.
An under-regulated duopoly continues to amass seemingly unbreakable power in the battle for consumer engagement.
GDPR, CCPA, and other RFLA’s (Regulatory Four Letter Acronyms) are changing how you interact with customers and forcing you to rethink your whole data strategy.
You’re besieged by vendors who peddle features masquerading as products and products masquerading as solutions. Their Powerpoint glistens, but their delivery falls short.
You’re paying too much for noisy third-party data, and it’s gumming up your marketing engine.
There’s got to be a better way to …
… capture high-quality, regulatory-proof data from hard-to-reach audiences to power marketing initiatives on the fly – no more played-out personas or brittle, unchanging segments;
… activate data about people with relevant content they actually want to see from the very first pageview through purchase and beyond;
… to unify customer data from any source and use it to orchestrate and personalize every step of the customer’s journey without technical mumbo-jumbo and endless implementation complexity.
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Foresight at First Sight